Mon
Nov 23
01
Industry Experience
11:00 AM to 6:30 PM ET
An invitation-led preview for press, creators, executive assistants, corporate gifting decision-makers and industry professionals to discover gift-worthy brands and products.
Popup Guide Presents · Nov 23 + 24
Participate as a Brand.
IRL Holiday Shopping Guide, Chelsea × Flatiron, New York City. A two-day holiday discovery experience bringing together gift-worthy products, live demonstrations, tastings and curated brands in the heart of Manhattan.
An actual upcoming experience. Limited brand participation available.
- Two-day brand participation
- $1,250
- Audiences, one activation
- 2
- Brand participation available
- Limited
- Dedicated brand staff per day, optional
- +$375
Two days · Two audiences · One activation
Tue
Nov 24
02
Public Experience
11:00 AM to 6:30 PM ET
A curated holiday shopping experience for NYC shoppers to explore new products, meet participating brands, enjoy tastings and discover gifting ideas.
One participation, $1,250, puts your brand in front of both: the people who source, specify and gift on Monday, and holiday shoppers on Tuesday.
The space
Not an expo floor.
Your brand space.
This isn’t a traditional expo floor lined with six-foot tables.
Popup Guide is taking over an immersive Chelsea × Flatiron social club and integrating a limited number of participating brands into the environment.
Participating brands are integrated into the visual language of the space. Custom fabrication, signage, production and expanded footprints aren’t part of the base participation and can be scoped separately.
Additional space is subject to availability, allocated first come / as appropriate, and may involve additional fees.
What showing up looks like
What showing up looks like
Two-day participation · $1,250
What two-day participation includes
- Both daysNov 23 Industry Experience and Nov 24 Public Experience, 11:00 AM to 6:30 PM ET.
- Activation spaceA starting brand space of approximately 6' x 6'.
- Product experienceSampling, tasting, try-on or demonstration, as agreed for your product.
- Event integrationYour activation woven into the environment and visual language of the space.
- Event listingA listing on the event page and a Popup Guide brand profile.
- On-site coordinationA Popup Guide team running the space on both days.
- Post-event recapA recap of the experience after the event.
The base participation does not include custom fabrication or dedicated brand staff.
Optional
Dedicated brand staff
+$375/day
Popup Guide staff represent your brand on the days you choose. A self-staffed brand pays no staffing charge.
When Popup Guide staff represent your brand, you may provide up to two hours of remote or in-person product training ahead of the activation.
Scoped separately
- Expanded footprint
- Receiving
- Temporary storage
- Signage
- Printing
- Production
- Logistics
- Custom activation requirements
Subject to availability. Additional requirements are quoted with you before the event.
Commerce
Sell it. Gift it. Ship it.
Where it fits the product and the space, participating brands may:
- Sell on-site
- Accept larger orders
- Take corporate, workplace and gifting inquiries
- Offer customization
- Take orders for fulfillment
- Offer holiday delivery
We can’t promise sales, orders, buyers or a particular audience size. We’re building the room; you bring the product.
Beyond November
Plan a Custom Activation.
Product launches, sampling campaigns, brand activations, temporary retail and audience-specific experiences. Tell us what you’re planning.
Not for November?
Submit your brand for free consideration across Popup Guide discovery, editorial coverage and future opportunities. Publication and editorial coverage are not guaranteed.
Editorial independenceParticipation is a commercial arrangement for this experience. It does not buy or guarantee editorial coverage, and Popup Guide’s editorial coverage never implies that a brand is a client or partner.
Nov 23 + 24 · Two-day participation
Request participation
Tell us about your product and how people should experience it. We’ll follow up with availability and next steps.
- $1,250 · two-day brand participation
- Nov 23 Industry Experience + Nov 24 Public Experience
- Dedicated brand staff +$375/day (optional)
- Limited brand participation available.
- New York City
- New Jersey
- Long Island
- The Hamptons