About Popup Guide
Built on experience. Designed for discovery.
Popup Guide draws on 20 years of personal, hands-on experience in experiential brand marketing, event production and hospitality, with particular expertise in food and beverage brands, consumer packaged goods and projects across several industries.
What Popup Guide is
A curated digital discovery guide to pop-ups, brand experiences, product launches, temporary retail, openings and real-world experiences.
The public guide launches November 16, 2026 across the New York City metropolitan area, including New York City, nearby New Jersey and Long Island, with selective coverage of other destinations and plans to expand beyond.
How we work
- Independent coverageWhat we cover is selected on its merits. Coverage never means a brand is a client or partner.
- Clearly labeledExperiences we produce are labeled Popup Guide Presents. Sponsored or partner content is always labeled.
- Open submissionsBrands, agencies, organizers and venues can submit for free. Publication is never guaranteed.
Beyond our own experiences.
We work with a growing network of experiential event production agencies and public relations firms to help identify and coordinate existing and unique opportunities matched to your brand. Brand opportunities.