Public guide launching Nov 16, 2026New York City Metro
Discover brand activations, product launches, temporary retail, openings and experiences worth exploring.
Popup Guide is building a curated digital discovery guide launching November 16 across the New York City metropolitan area, with plans to expand beyond.
Brands, agencies, event organizers and venues may submit upcoming experiences and announcements for free for editorial consideration.
The guide covers
Popup Guide Presents
Monday, November 23
Nov 23
Invitation-led
11:00 AM to 6:30 PM ET
An invitation-led preview for press, creators, executive assistants, corporate gifting decision-makers and industry professionals to discover gift-worthy brands and products.
Request Industry AccessRegistration opening soon.
Tuesday, November 24
Nov 24
RSVP required
11:00 AM to 6:30 PM ET
A curated holiday shopping experience for NYC shoppers to explore new products, meet participating brands, enjoy tastings and discover gifting ideas.
RSVP for November 24Registration opening soon.
Participating brands
We're bringing together a select group of brands for two days of product discovery, holiday gifting, tastings and live experiences in Chelsea × Flatiron. Limited brand participation available.
Limited brand participation available.
Production, printing, logistics and unusual footprint requirements are quoted separately. Participation does not include or guarantee editorial coverage, sales, attendance or any specific outcome. Full participation details.
Free submissions
Popup Guide is building an evolving, curated directory of real-world experiences, brands and places.
Brands, agencies, event organizers and venues may submit details for free for editorial review.
Introduce your brand and products for consideration across the guide, editorial coverage and future opportunities.
Submit a brandShare an upcoming pop-up, activation, launch, opening or event for consideration in the guide.
Submit an eventIntroduce a venue, storefront, event space or temporary availability for future activations.
Introduce a spaceBrands, PR firms and agencies can send launches, press releases, previews and announcements for editorial review.
Submit newsSubmission is free. Publication and editorial coverage are not guaranteed.
Everything is reviewed privately first. Seen something worth covering? Send a tip.
For brands & agencies
Take part in an experience produced by Popup Guide, express interest in a concept in development, or plan a custom activation with us.
Now accepting participating brands
Popup Guide Presents
Chelsea ×
Flatiron
November 23 + 24, 2026
Two-day brand participation $1,250. Limited brand participation available. Dedicated brand staff +$375/day, optional.
Participate as a brandIn development · Seeking brand interest
Early January 2027
Express interestIn development · Seeking brand interest
Early January 2027
Express interestIn development · Seeking brand interest
Late January 2027
Express interestIn development · Seeking brand interest
February 2027
Express interestConcepts in development are not confirmed events. Dates and formats depend on brand interest.
Product launches, sampling campaigns, brand activations, temporary retail and audience-specific experiences. Share your goals, audience, geography, timing and format.
Commercial work is separate from Popup Guide’s editorial coverage. Participation and activations never include or guarantee coverage.
About Popup Guide
Popup Guide draws on 20 years of personal, hands-on experience in experiential brand marketing, event production and hospitality, with particular expertise in food and beverage brands, consumer packaged goods and projects across several industries.
Editorial coverage is selected independently. Coverage never means a brand is a client or partner, experiences Popup Guide produces are labeled Popup Guide Presents, and paid content is always labeled.
Contact
Jonathan
Partnerships & Special Events
jonathan@popup.guideSienna
Communications Director
sienna@popup.guideGeneral Brand Partnerships
partnerships@popup.guideUpdates
Occasional updates on new coverage, upcoming experiences and brand opportunities. Email only.
Discover
Upcoming pop-ups, brand activations, launches, openings, sampling and temporary retail across the New York City metropolitan area.
The public guide launches November 16. Upcoming experiences are added here as they are confirmed. Organizing something? Submit an event or pop-up for editorial consideration, or stay informed.